What happens at Salon du Chocolat in Tokyo? Essentially, it is a multi day commercial affair where Isetan tries to make as much money as possible. This is not exactly the same as Salon du Chocolat in Paris where industry people come to check out the latest developments and catch up with colleagues. Is it any coincidence that the Salon du Chocolat is timed to occur just before Valentine’s day in Japan? Nonetheless, it was an eye opening experience indeed as I saw and met many chocolatiers from around the world. Continue reading
